Cleveland Botanical Garden Aims to Grow with New Website
Cleveland Botanical Garden has launched a beautifully designed website full of rich editorial content and vibrant photography aimed at positioning the Garden as a destination where you’ll find enrichment, inspiration and fun.
The colors and photography of the new site, cbgarden.org, will change with the seasons, just as the Garden itself does. It will showcase Garden events and blooms more prominently, offer monthly tips from Garden horticulturists about tending to your home garden and allow you to share favorite Garden pages via social networks.
For the first time, guests to the Garden will be able to buy their single-day admission online; and the website makes it easy for visitors to buy memberships and make donations to the Garden and Green Corps, its urban-farming program for Cleveland teens.
“This new website certainly immerses you in the beauty and ever-changing nature of the Garden, and it also allows us to connect with new audiences and grow our attendance and membership,” says Garden Executive Director Natalie Ronayne.
Adds Peter Vertes, the Garden’s marketing and communications director: “Most botanical garden websites look more like they belong to institutions rather than destinations. We feel we’ve broken new ground by pushing the sense of destination. Beyond that, there is considerable marketing muscle behind the new site; and it is optimized to make it easy for our key audiences to find us online.”
TWIST Creative Inc. of Cleveland designed the website with input from the Garden’s staff. Bayshore Solutions of Tampa and Garden staff built the site.
A new mobile-optimized site, also designed by TWIST, will launch soon. It will allow you to buy tickets to the Garden from your smartphone and include key features of the website.