Cleveland Botanical Garden’s Attendance Jumps to Record Level
Cleveland Botanical Garden saw its attendance climb for the fifth straight year in 2012, with its 160,000 guests nearly matching its all-time record turnout.
More people visited the Garden in 2012 than in eight of the past nine years since its Eleanor Armstrong Smith Glasshouse opened in 2003. In the Glasshouse’s first full year of operation, 2004, the Garden welcomed 160,784 people through its doors.
The surge in annual attendance can be credited, in part, to the success of the Garden’s all-new holiday event, Glow. Over its 5½-week run at the end of 2012, Glow attracted 37,905 people to the Garden, marking a 28% increase over 2011’s then-record holiday attendance of 29,589.
Also during Glow, more than 1,000 people became Garden members, pushing overall membership to 7,300 — an all-time high for the Garden.
Glow received rave reviews as the first in an ongoing series of seasonal celebrations at the Garden. The Garden’s next all-new, family-friendly event — called “Big Spring” — debuts March 22 and continues through April 28.
Executive Director Natalie Ronayne also credits the impressive 2012 attendance to a concerted effort over the past year to reach out to new audiences and make the guest experience more immersive.
“Cleveland Botanical Garden continues to blossom into an ever-changing destination where people find inspiration, enrichment and fun,” Ronayne says. “Looking ahead, we’re committed to making the Garden a place where even more people can enjoy even more unforgettable experiences.”
Cleveland Botanical Garden, located at 11030 East Boulevard in Cleveland’s University Circle neighborhood, is an ever-changing urban escape where you’ll find enrichment and inspiration through fabulous gardens, an exotic Glasshouse and enchanting events. We make our community greener and healthier by growing young lives and restoring land throughout the city.
Cleveland Botanical Garden receives public support through Cuyahoga Arts & Culture.
MEDIA CONTACT: Tom O'Konowitz, firstname.lastname@example.org, 216.707.2818